Posted by admin on Ottobre 23, 2020 / 0 Comment If you are human, leave this field blank.Ismea’s Survey - Questionnaire for buyersIn the context of an important research lead by Ismea (Istituto di Servizi per il Mercato Agricolo Alimentare) with the purpose of analysing the Covid-19 impact over the wine industry, Wine Meridian received the following assignment: mapping with a survey addressed to a group of international buyers the effect of the pandemic in the respective markets. We ask you to answer the following questions crossing, if necessary, more than an answer. Thanks for your kind collaboration. Fabio Piccoli editor in chief1. How was the COVID-19 impact on your company/business? *hard impactmoderate impactno impact2. What are the main consequences experienced in your market? *long-lasting closure of the HoReCa channelmain focus on “entry level” wineshigher consumption of local wineshigher interest in sustainable/organic winesreduction of the import of winesother (specify …………)* If you have chosen "other" write your answer here3. What actions did you adopt in order to face the COVID-19 emergency? *I kept going on with the “phisical” meetings with my clientsvirtual tastings with the trade contacts home deliverydigital b2bpromotional offerspayments’ deferral e-commerce platform development other (specify …………)*If you have chosen "other" write your answer here4. In light of this peculiar experience, how do you forecast to close 2020 financial statements? *decrease of turnover between 20 and 30%decrease of turnover higher than 50%no decrease of turnoverincrease of turnover5. What suggestions do you give to your partners/wine-makers in order to face this emergency in the best way? *keep high the brand communication through newsletters, social media, web site etc. do a lot of virtual tastingsreduce the price of the winesimprove the brand reputation through wine critics’ reviews delay the wines’ entrance in the marketother (specify …………)* If you have chosen "other" write your answer here6. What will the main consequences of the COVID-19 pandemic be in the future, in your opinion? *everything will come back as before the pandemicthe HoReCa channel will suffer a strong reshaping a higher focus on first choice wines only well-known brand will be successful a higher request of “sustainable” winesthe e-commerce will go on and increase its marketthe direct sale through wine tourism will develop and increase other (specify …………)*If you have chosen "other" write your answer hereNameSurnameE-mailCompanyInvia
